[Remote] Social Media Content Creator

Note: The job is a remote job and is open to candidates in USA. Cypress HCM is seeking a creative and trend-savvy Social Media Content Creator to enhance brand visibility and engagement across various social platforms. The role involves creating engaging videos and graphics, optimizing content for different platforms, and staying updated on social media trends.

Responsibilities

• Create compelling short-form videos and data-driven graphics tailored for platforms like TikTok, Instagram, Facebook, and more—requiring the ability to distill long-form content or in-depth articles into engaging, digestible social media posts
• Help diversify our content by contributing fresh, engaging ideas and jumping on relevant social trends
• Optimize content for each platform, ensuring format, tone, and style fit the audience
• Stay plugged into social media trends, sounds, memes, and cultural moments—and translate them into content ideas that align with our brand
• Write scroll-stopping hooks, captions, and on-screen copy optimized for maximum engagement and shareability

Skills

• Proven experience creating social-first content, including video and graphics
• Strong editing skills and proficiency with tools like Adobe Premiere, After Illustrator, Canva, CapCut, Figma or similar
• Proficiency in native social analytics tools (e.g. Meta Business Suite) or third-party analytics tools (e.g. Sprinklr)
• Deep understanding of how each social platform works (and what performs best where)
• Comfortable being on-camera, speaking to camera, and filming for social media content
• Strong copywriting chops with a knack for writing for social audiences
• A pulse on internet culture, creator trends, and platform updates

Company Overview