Junior Performance Media Specialist

R\West is an independently owned, integrated marketing agency specializing in content-driven campaigns. They are seeking a Junior Performance Media Specialist who will execute paid media campaigns, support reporting and performance analysis, and maintain data integrity while learning and growing within the team.

Responsibilities

• Execute campaigns across paid digital platforms
• Build, launch, and manage paid campaigns in Google Ads, Meta Ads and others, under the guidance of senior team members
• Implement campaign settings, audience targeting, ad copy, and creative assets accurately and on schedule
• Monitor daily performance, flag issues, and make routine optimizations including bid adjustments, budget pacing, and negative keyword management
• Support campaign setup across additional platforms such as LinkedIn, TikTok, Microsoft Ads, or programmatic as needed
• Pull and compile performance data from native platform dashboards on a regular cadence
• Assist in building client-facing reports and decks using tools like Google Sheets, Google Data Studio, or Power BI
• Help identify performance trends and surface them clearly to senior team members
• Support tracking QA and campaign tagging to ensure data flows accurately into reporting
• Work with tools like Google Tag Manager and UTM parameters to maintain clean, consistent data
• Flag tracking discrepancies early so they get resolved before they affect decisions
• Keep up with platform updates, new ad formats, and changes in the paid media landscape
• Explore how AI tools can support day-to-day tasks like research, ad copy drafting, and reporting, and bring what you learn back to the team
• Come ready to ask questions, absorb feedback, and put it to work

Skills

• 1 to 2 years of hands-on experience in paid digital media, whether in-house, agency, or freelance
• Working knowledge of Google Ads and Meta Ads, including campaign setup, targeting, and basic optimization
• Comfort pulling and organizing data in Excel or Google Sheets
• Attention to detail. In paid media, the small stuff matters
• Genuine interest in performance marketing and how campaigns actually drive results
• Exposure to additional platforms such as LinkedIn Ads, TikTok Ads, Microsoft Ads, or programmatic
• Familiarity with Google Tag Manager or UTM tracking
• Experience with reporting tools like Looker Studio or Power BI
• Google Ads or Meta certifications

Benefits

• Health insurance (medical, dental, and vision)
• 401K with matching
• Profit sharing
• An education fund
• Volunteer time
• Hybrid schedules in NY and Portland, OR
• Potential fully remote work for the right candidate

Company Overview