Copywriter, Performance Creative

Dentsu is a global marketing and advertising agency, and they are seeking a Copywriter to join their Performance Creative team. The role involves creating performance-driven content for digital and social channels while ensuring brand alignment for their clients.

Responsibilities

• You will create conceptual yet performance-driven work, such as paid social, display, email campaigns, OLV, and landing pages while satisfying the branding requirements of our clients
• You will develop on-brand creative concepts and copy rooted in strategies that serve as a framework for bringing art and messaging to life for specific audiences, across channels
• You will partner with our teams to create concepts that enhance response strategies and achieve client goals
• You will apply audience insights, strategic frameworks, and direct response best practices to your work
• You understand unique audiences and create content that is relevant to each
• You will stay current with the latest trends and technologies (e.g., DCO, Content Velocity, Dynamic Video, Modular Content Systems)
• You will present work both internally and to our clients while building client relationships

Skills

• 1-2 years of professional copywriting experience in-house or at an agency in creative advertising and performance creative
• Bachelor's degree in advertising, marketing, or related field, required; in lieu of degree, equivalent experience in a relevant field required
• Experience working with the nuances and requirements of writing for Online Display, Email, Social and Digital Experiences including video scripts
• Working knowledge of web usability/accessibility, advertising technologies, and development methods
• Must be skilled in Microsoft Word and Google Docs and have a basic understanding of Adobe Creative Suite, Figma, Google Slides and PowerPoint
• Ability to understand an assignment from a Creative Brief and turn thoughtful copy into experiences that fulfil the client's goals
• Brand development experience

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Company Overview