[Remote] Senior Program Manager, Product & Marketing Operations
Note: The job is a remote job and is open to candidates in USA. Bask & Lather Co. is a fast-growing haircare brand built on culture, community, and results. They are seeking a Senior Program Manager, Product & Marketing Operations to drive end-to-end execution across new product development and marketing initiatives, ensuring alignment, speed, and operational excellence across the business.
Responsibilities
- Own execution for:
- New product development (concept → formulation → packaging → launch)
- Marketing campaigns (sales, seasonal launches, partnerships, retail activations)
- Proactively manage projects end-to-end, identifying risks early and escalating when necessary with clear solutions
- Ensure all deliverables are completed on time and at a high standard
- Manage full NPD lifecycle:
- Concept and kickoff
- R&D and formulation coordination
- Packaging development
- Labeling, claims, and compliance
- Sampling, testing, and approvals
- Launch readiness
- Ensure all SKUs, variants, and components are fully scoped from the start
- Coordinate across R&D, Ops, Supply Chain, Brand, and manufacturers
- Manage execution of:
- Sales campaigns
- Retail launches and activations
- TV segments, influencer campaigns, and partnerships
- Ensure all assets, timelines, and deliverables are aligned across channels
- Coordinate with Social, Brand, E-commerce, and external partners
- Lead formal kickoff for every project
- Ensure full scope is defined upfront:
- All SKUs
- All deliverables and assets
- All timelines and dependencies
- Validate scope with stakeholders before execution begins
- Prevent gaps such as missing SKUs or incomplete deliverables
- Build and maintain detailed timelines in Monday.com
- Manage critical path across product development and campaigns
- Track dependencies and ensure alignment across teams
- Ensure deadlines are met without last-minute issues
- Ensure products and campaigns are fully launch-ready across:
- DTC
- Retail
- Media
- Confirm all requirements are completed before launch:
- Packaging, labeling, compliance
- Assets and approvals
- Operational readiness
- Identify risks early across all projects
- Communicate issues before deadlines are impacted
- Present solutions and recovery plans
- Prevent execution breakdowns and last-minute scrambling
- Ensure accuracy in:
- Dates and timelines
- Asset naming and organization
- Campaign details and logistics
- Product scope and SKUs
- Maintain zero-assumption execution across all work
- Track all creative and product assets (video, photo, copy, packaging)
- Ensure assets are reviewed, approved, and submitted correctly
- Manage final approvals before external submissions
- Coordinate across:
- Brand & Marketing
- Social Media
- E-commerce
- Operations & Supply Chain
- External vendors and partners
- Ensure all stakeholders have clear deliverables, timelines, and expectations
- Maintain clear, organized communication and documentation
Skills
- PMP (Project Management Professional) certification REQUIRED
- 4–7+ years of project management experience in fast-paced environments
- Proven experience leading end-to-end new product development and marketing execution
- Strong cross-functional leadership across Brand, Operations, Supply Chain, and external partners
- Experience in beauty, CPG, or e-commerce preferred
- Strong proficiency in Project Management tools (Monday.com preferred)
Company Overview