[Remote] Regional Marketing Manager - North America
Note: The job is a remote job and is open to candidates in USA. Productsup is a company looking for an experienced Freelance Marketing Manager to support their Berlin-based Senior Marketing Manager for the North American market. This part-time role involves executing integrated marketing programs, creating localized campaigns, and driving pipeline conversion through online and in-person events.
Responsibilities
- Get to know the marketing and sales teams and your main stakeholders; develop a strong understanding of the goals and initiatives that are key to success in the North American region
- Support building and executing high-impact localized campaigns and events for the North American market in partnership with key stakeholders to achieve KPIs, with a focus on pipeline generation and account expansion for our sales team
- Maintain and track event calendars, project plans, and reports, and communicate updates and results to relevant teams and management
- Align North American marketing initiatives with the various central marketing resources: corporate communications, marketing programs, digital/social, and design
- Report the pipeline targets (MQL, SAL, SQL, opportunities) and brand awareness metrics
- Monitor and analyze campaign performance and event feedback, and provide insights and recommendations for improvement
Skills
- 5+ years of field marketing experience in a B2B SaaS environment
- Degree in marketing, corporate communications, or equivalent work experience
- Experience in event management is a must
- Work independently and be able to plan and deliver against hard deadlines while managing several projects in an effective manner
- Analytical mindset with proficiency in using marketing analytics tools to measure campaign effectiveness and make data-driven decisions
- Tech-savvy and data-focused with a solid understanding of the online marketing and/or ecommerce industries
- Strong communication skills, both verbal and written
- Experience in organizing retail, marketing, or tech events, like Shoptalk, NRF, eTail, etc
- Experience with marketing automation software (e.g., HubSpot, Qlik, and Salesforce) is a plus
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