[Remote] Social Media Manager
Note: The job is a remote job and is open to candidates in USA. Be Balanced Co. is a functional health and wellness brand focused on evidence-based education and personalized health protocols. They are seeking a Social Media Manager to develop and execute their social media strategy across platforms like Instagram, LinkedIn, and Substack, aiming to position the brand as a leader in functional health education.
Responsibilities
- Own the overall social media strategy for Instagram, LinkedIn, and Substack
- Develop and manage monthly content calendars aligned with launches, campaigns, and business goals
- Identify trending conversations and opportunities within functional health and wellness
- Stay current on platform updates, algorithm changes, and content trends
- Write compelling captions that educate while maintaining the Be Balanced voice
- Collaborate with designers and video editors to bring content ideas to life
- Analyze performance metrics and continuously optimize strategy based on data
- Recommend new content series, campaigns, and growth opportunities
- Help position Be Balanced as the go-to authority in functional health education
- Create 5–6 high-quality pieces of content per week, including reels, carousels, graphics, and educational posts
- Publish content daily across designated platforms according to the content calendar
Skills
- Minimum 3 years of experience managing and growing social media accounts for brands or founders
- Experience managing Instagram, LinkedIn, and Substack
- Proven performance metrics demonstrating success, including audience growth, engagement, reach, impressions, conversions, or revenue attribution
- Experience working with health and wellness brands, preferably functional health, nutrition, hormone health, integrative medicine, longevity, or health coaching
- At least 3 years of professional social media management experience
- Portfolio demonstrating successful management of multiple social media accounts
- Ability to provide case studies or metrics showing measurable growth and performance
- Previous experience working with health and wellness brands similar to functional health coaching businesses
- Excellent writing and communication skills
- Strong understanding of audience growth strategies and content marketing
- Ability to manage multiple projects while meeting deadlines
- Experience with health & wellness brands or CPG products
- Experience working with subscription or membership businesses
- Familiarity with SEO and long-form content marketing
- Understanding of functional medicine, nutrition, hormone health, or longevity research
- Experience collaborating with creative teams, video editors, and designers
Company Overview