[Remote] Lead Marketing Analyst

Note: The job is a remote job and is open to candidates in USA. Envestnet is an adaptive WealthTech company redefining the future of wealth management. They are seeking a Lead Marketing Analyst to own the analytics behind marketing performance, track pipeline contribution, and measure campaign effectiveness to drive growth.

Responsibilities

• Build and maintain automated dashboards that track core marketing KPIs, ensuring they are credible and decision-ready for senior leadership
• Deliver recurring performance reports that identify key drivers and forecast implications for future growth
• Establish and monitor leading indicators that provide early signals on campaign health and funnel efficiency
• Owns marketing systems, methodologies, and KPI/governance frameworks to ensure consistent measurement and data-driven decision making
• Analyze marketing's contribution to pipeline and revenue using multi-touch attribution models aligned to strategic growth priorities
• Partner with Revenue Operations and IT to ensure seamless integration and alignment between marketing data infrastructure and CRM systems
• Develop reporting that clearly communicates marketing's impact on pipeline coverage and revenue targets
• Monitor and optimize the lead and account lifecycle, driving alignment on funnel stages and handoff rules to improve end-to-end visibility
• Apply rigorous data and process governance, including taxonomies and routing, to increase speed and consistency
• Identify bottlenecks in conversion and partner with cross-functional teams to implement scalable, automated solutions
• Evaluate campaign performance across the platform ecosystem, including CDPs and MAPs, to synthesize findings into clear recommendations
• Run A/B tests and design experiments with statistically meaningful outcomes to drive platform ROI
• Translate complex data into storytelling to help the team understand why performance trends are occurring and what to do next

Skills

• 8+ years of experience in marketing analytics, growth analytics, or a related data role, ideally at an enterprise scale
• Strong proficiency in SQL and experience pulling data from a data warehouse such as Snowflake, BigQuery, or Redshift
• Hands-on experience with BI tools like Power BI and a deep understanding of integrated MarTech ecosystems
• Deep familiarity with CRM and Marketing Automation Platforms such as Salesforce and Eloqua
• Solid understanding of B2B marketing funnels, lead and account definitions, and closed-loop reporting
• Ability to communicate complex data clearly to both technical and non-technical audiences
• Experience with ABM orchestration and intent platforms like 6sense
• Experience with marketing attribution platforms like Bizible
• Knowledge of privacy-by-design and data stewardship as applied to enterprise marketing data and analytics
• Familiarity with Python or R for statistical analysis or automation
• Industry experience driving measurement in B2B, enterprise, fintech, or platform-based businesses

Benefits

• Incentive compensation
• Equity
• Medical insurance
• Paid time off (PTO)
• 401k company match
• Paid parental leave
• Education reimbursement
• Disability coverage
• Mental health & wellness support

Company Overview