[Remote] Marketing Director

Note: The job is a remote job and is open to candidates in USA. OpenAssets is an end-to-end alternative asset factory specializing in digital financial technologies and traditional asset classes. They are seeking a Marketing Director to oversee strategic marketing plans, conduct market research, and lead marketing management efforts with a focus on institutional and regulatory audiences.

Responsibilities

• Define and execute marketing strategy aligned with corporate OKRs and ROI expectations
• Own KPIs, budgets, and reporting dashboards to drive data-driven prioritization
• Establish the marketing operating system and scale the team and contractor bench
• Evolve the OpenAssets narrative and institutional positioning for regulatory audiences
• Maintain a unified messaging framework and approved language banks for company-wide use
• Identify target audiences and execute lead-generation campaigns (content, webinars, events)
• Enable BD and Leadership with sales materials and end-to-end event support
• Track and optimize marketing impact on pipeline influence and conversion rates
• Develop segment-specific positioning, use cases, and competitive intelligence battlecards
• Partner with Product on launch readiness and core enablement assets like case studies
• Support executive leadership with investor narratives and fundraising communications
• Manage crisis communications and high-stakes messaging for partners and the press
• Serve as the central voice for brand alignment and regulatory risk posture across teams
• Proactively update narratives as product capabilities and market dynamics evolve
• Develop foundational copy for the website and talking points for leadership announcements
• Define social messaging guardrails and review key sales material for narrative coherency
• Own digital conversion strategy and thought leadership distribution through PR and partners

Skills

• 3-5 years in a senior leadership role
• Proven track record in developing and executing comprehensive brand narratives, messaging architectures, and multi-channel marketing strategies, preferably in FinTech, enterprise software, B2B services, or regulated industries
• Exceptional written and verbal communication skills, with a portfolio demonstrating the ability to craft sophisticated, institutional-grade content for C-suite, investor, and regulatory audiences
• Strong understanding of marketing KPIs, financial oversight, and performance metrics (ROI, LTV, CPA)
• Demonstrated experience in managing complex projects, especially rebrands or major organizational messaging shifts
• Ability to work effectively across legal, product, and business development functions to ensure alignment
• Experience in supporting investor relations and executive communications is highly desirable
• A Bachelor's degree in Marketing, Communications, Business, or a related field; MBA or equivalent experience preferred
• Experience marketing blockchain, tokenization, digital assets, stablecoin infrastructure, or RWA products to institutional audiences

Company Overview