[Remote] Vice President, Tire Aftermarket Growth

Note: The job is a remote job and is open to candidates in USA. Sonsio is a leader in the automotive industry, offering comprehensive Vehicle Protection plans. The Division VP, Tire & Aftermarket Growth is responsible for transforming the Tire & Mechanical business into a scalable growth platform by defining strategy, leading cross-functional teams, and establishing market engagement models.

Responsibilities

• Define and execute a tire-led aftermarket growth strategy aligned to Sonsio’s enterprise objectives
• Champion a culture of accountability, data‑driven decision making, and cross‑functional collaboration
• Identify and prioritize market segments, distribution partners, and growth channels capable of producing scalable revenue
• Establish a clear roadmap to grow the business to achieve annual sales targets while managing risk and concentration
• Treat mechanical programs as a strategic adjacency, using them selectively to support relationships, bundling, and retention—not as a primary growth engine
• Design and deploy go to market execution model by customer tier and segment, reducing dependency on executive-led deal making
• Own account segmentation (Tier 1 / Tier 2 / Tier 3) with defined engagement, coverage, and expectations
• Ensure Salesforce and supporting tools are used as growth systems—not just reporting tools—to manage pipeline, prioritization, and capacity
• Drive consistent opportunity qualification, pricing discipline, and portfolio focus
• Champion a culture of collaboration, transparency, and continuous improvement to support organizational alignment and change adoption
• Build, lead, and continuously calibrate a lean, high-impact team aligned to the future-state platform model
• Establish clear role differentiation across: Growth leadership, Strategic business development, Program enablement and execution
• Reduce reliance on individual heroics by embedding accountability, process, and clarity
• Attract, develop, and retain talent capable of scaling the platform over time
• Ensure tire and mechanical programs are designed for repeatability, scalability, and efficient onboarding
• Partner cross-functionally with Product, Operations, Claims, Legal, IT, and Marketing to simplify program launches and ongoing management
• Drive standardization of data requirements, configurations, and partner handoffs for improve delivery quality
• Reduce reactive issue resolution through proactive root-cause elimination and improved program design
• Drive cross‑functional alignment to ensure teams operate from a shared understanding of program requirements, timelines, and partner expectations
• Maintain strong executive-level relationships with key partners, associations, and clients while institutionalizing those relationships within the organization
• Represent Sonsio credibly in the auto aftermarket, particularly across tire-adjacent channels
• Protect long‑standing relationships during periods of change, ensuring trust and alignment remain intact

Skills

• Bachelor's degree or equivalent professional experience
• 10+ years in the automotive aftermarket or tire industry
• Demonstrated success building or scaling businesses in constrained or competitive channels
• Proven experience leading organizational change, aligning cross‑functional teams, and modernizing operating models in complex or legacy environments
• Proven ability to lead through ambiguity and redesign operating models
• Strong strategic and analytical leadership capabilities
• Strong internal operator with comfort in systems, process, and cross‑functional environments
• Experience leveraging CRM, reporting, and technology to drive growth and accountability
• Excellent communication and facilitation skills

Benefits

• Commission
• Bonus or profit sharing
• Paid time off
• Medical
• Dental
• Vision
• 401k match (50% on the dollar up to 7% of employee contribution)

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