Customer Engagement Manager II – Direct Channel Strategy & Activation (Social Media, Full‑Time, $70‑80K Annual Salary) – arenaflex
About arenaflex – Where Imagination Meets Innovation
At arenaflex, we believe that unforgettable experiences begin with a single moment of delight. As a global leader in entertainment, hospitality, and consumer products, arenaflex creates magical moments that inspire families, friends, and fans around the world. Our portfolio spans world‑class theme parks, immersive resorts, iconic retail experiences, and cutting‑edge digital entertainment. We are driven by a culture of creativity, collaboration, and relentless curiosity, and we empower every employee to push the boundaries of what’s possible.
Why This Role Matters
The Customer Engagement Manager II – Direct Channel Strategy & Activation (often referred to as DCS&A) sits at the heart of arenaflex’s mission to deliver personalized, data‑driven experiences across every guest touchpoint. In this role you will shape the way our guests interact with arenaflex through social media, email, mobile, and emerging direct‑channel platforms. Your strategic vision and hands‑on execution will directly influence guest satisfaction, brand loyalty, and revenue growth.
Role Overview
As a senior member of the DCS&A team, you will be responsible for the end‑to‑end management of direct‑channel campaigns. You will act as the subject‑matter expert on the tools, data, and processes that power our multi‑channel activation engine. Working closely with cross‑functional partners—including marketing, product, analytics, and technology—you will design, launch, and optimize campaigns that speak to guests in a timely, relevant, and magical way.
Key Responsibilities
- Campaign Ownership: Lead the daily operations and execution of direct‑channel campaigns across social, email, SMS, push notifications, and in‑app messaging.
- Strategic Planning: Collaborate with business stakeholders to define campaign objectives, target audiences, and success metrics.
- Data‑Driven Execution: Build and maintain complex data pipelines using SQL, ensuring accurate segmentation, personalization, and reporting.
- Creative Integration: Work with the creative team to translate data insights into compelling storytelling that resonates with diverse guest segments.
- Quality Assurance: Conduct rigorous QA testing of campaign assets (HTML, CSS, JavaScript) to guarantee flawless delivery and compliance with brand standards.
- Performance Optimization: Analyze campaign performance, identify opportunities for improvement, and implement iterative enhancements.
- Documentation & Knowledge Sharing: Produce clear documentation of processes, best practices, and learnings to support onboarding and continuous improvement.
- Mentorship: Provide guidance and training to junior team members, fostering a culture of learning and collaboration.
- Cross‑Functional Collaboration: Partner with product, analytics, and technology teams to align campaign execution with broader business initiatives.
- Innovation Projects: Lead or contribute to special projects that explore new channels, technologies, or methodologies.
Essential Qualifications
- Bachelor’s degree in Marketing, Business, Computer Science, Data Analytics, or a related field (or equivalent practical experience).
- Minimum 2 years of hands‑on experience writing complex SQL queries, performing joins, and troubleshooting data quality issues.
- At least 5 years of direct experience managing end‑to‑end campaign lifecycles, from strategy through execution and analysis.
- Demonstrated ability to translate technical data insights into clear, actionable narratives for non‑technical stakeholders.
- Strong understanding of relational databases, data modeling, and data‑warehouse concepts.
- Proficiency with Adobe Campaign Classic and Adobe Campaign Standard, or comparable marketing automation platforms.
- Experience building multi‑channel marketing flows that integrate email, SMS, push, and in‑app messaging.
- Solid foundation in front‑end technologies (HTML, CSS, JavaScript) for campaign asset development and troubleshooting.
- Excellent communication, presentation, and influencing skills, with a proven track record of collaborating across matrixed organizations.
- Detail‑oriented mindset with a strong focus on data integrity, testing, and quality assurance.
Preferred Qualifications & Additional Skills
- Advanced degree (MBA, MS) in Marketing, Data Science, or a related discipline.
- Experience with cloud‑based data platforms (e.g., Snowflake, BigQuery) and ETL tools.
- Familiarity with machine‑learning concepts for predictive segmentation and personalization.
- Knowledge of GDPR, CCPA, and other privacy regulations governing direct‑channel communications.
- Project management certification (PMP, Agile Scrum) or demonstrated agile project delivery experience.
- Passion for entertainment, hospitality, or consumer‑facing brands, with an understanding of guest‑centric storytelling.
Core Competencies for Success
- Analytical Thinking: Ability to dissect large data sets, uncover patterns, and translate findings into strategic actions.
- Strategic Vision: Forward‑thinking mindset that anticipates market trends and aligns campaigns with long‑term business goals.
- Collaboration: Skilled at building relationships across diverse teams and influencing without direct authority.
- Adaptability: Comfortable thriving in a fast‑paced environment where priorities shift quickly.
- Customer Obsession: Deep empathy for the guest experience and a relentless drive to exceed expectations.
- Technical Fluency: Comfortable navigating marketing technology stacks, data platforms, and front‑end development tools.
Career Growth & Learning Opportunities
arenaflex invests heavily in the professional development of its people. In this role you will have access to:
- Mentorship from senior leaders in the Marketing and Data Science divisions.
- Internal training programs covering advanced analytics, AI‑driven personalization, and emerging channel technologies.
- Opportunities to rotate into product, analytics, or technology teams for broader exposure.
- Support for industry certifications (e.g., Adobe Certified Expert, Google Analytics, PMP).
- A clear career ladder that can lead to senior manager, director, or strategic leadership positions within arenaflex’s global marketing organization.
Compensation, Perks & Benefits
arenaflex offers a competitive total rewards package designed to support your well‑being, financial security, and personal growth:
- Base Salary: $70,000 – $80,000 per year, commensurate with experience.
- Performance Bonus: Annual incentive tied to individual and company performance.
- Health & Wellness: Comprehensive medical, dental, and vision coverage, plus mental‑health resources.
- Retirement Savings: 401(k) plan with company match.
- Paid Time Off: Generous vacation, holidays, and sick leave policies.
- Learning Stipend: Annual budget for courses, conferences, and certifications.
- Employee Discounts: Access to arenaflex theme‑park tickets, merchandise, and resort stays.
- Flexible Work Arrangement: Hybrid schedule – in‑office Monday through Thursday, remote Fridays.
- Community & Inclusion: Employee resource groups, volunteer opportunities, and a commitment to diversity, equity, and inclusion.
Work Environment & Culture at arenaflex
Our offices are vibrant hubs of creativity where collaboration happens organically. You’ll find open workspaces, quiet zones for focused work, and state‑of‑the‑art meeting rooms equipped for virtual and in‑person brainstorming. arenaflex’s culture is built on four pillars:
- Creativity: We encourage bold ideas and celebrate innovative thinking.
- Collaboration: Cross‑functional teamwork is the engine of our success.
- Integrity: We act responsibly, honor commitments, and respect every voice.
- Joy: We believe work should be fun, rewarding, and purposeful.
Whether you’re sipping coffee in the lounge, joining a themed lunch‑and‑learn, or participating in a company‑wide hackathon, you’ll feel the energy of a team that truly loves what they do.
Application Process
Ready to bring your expertise to arenaflex and help shape magical guest experiences? Follow these steps to apply:
- Prepare a current résumé highlighting your relevant experience, especially in SQL, campaign management, and multi‑channel activation.
- Write a concise cover letter that explains why you are passionate about direct‑channel strategy and how your background aligns with the responsibilities outlined above.
- Gather supporting documents: degree certificates, transcripts, and a professional headshot (optional).
- Visit our careers portal at careers.arenaflex.com and locate the “Customer Engagement Manager II – Direct Channel Strategy & Activation” posting.
- Complete the online application form, upload your documents, and submit.
- After submission, you will receive an automated confirmation email. Our recruiting team will review your application and reach out within 7‑10 business days to discuss next steps.
Join arenaflex – Create the Extraordinary
If you thrive in a dynamic environment where data meets storytelling, and you are eager to make a tangible impact on millions of guests worldwide, we want to hear from you. At arenaflex, your work will not only drive business results—it will help craft moments that families cherish for a lifetime.
Apply today and become part of a legacy of imagination, innovation, and unforgettable experiences.
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