Associate, Sponsorship Activation Support
New York Life is seeking a Sponsorship Activation Support Associate who will help implement immersive activations with our marketing partners. The role involves collaborating with internal stakeholders and external partners to create brand-building experiences and execute high-impact activations.
Responsibilities
- Support the Director in development and execution of baseball activations, bringing our brand to life in new innovative ways
- Assist in creating experiences to showcase our cause platform of financial education and connect local communities with our agents
- Work closely with our sports sponsorship agency and partners to plan, coordinate, and execute activations at sponsorship events, such as fan fest, block parties, post-event celebrations, community clinics, alumni appearances, etc
- Create project plans, calendars, milestones, manage project kick-offs and ensure alignment across all teams and flawless delivery
- Support Director in management of cross functional internal and external agency partners
- Work with internal teams, including but not limited to brand, legal, compliance, technology, field activation, media, analytics, and corporate communications to align marketing efforts with broader organizational strategies
- Coordinate assets, messaging, and brand integration across various channels
- Attend and participate in on-site activations ensuring the New York Life brand and team are well represented. Oversee event setup, ensuring all aspects align with our vision and specifications
- Assist with account management tasks such as scheduling/organizing meetings and calls and other special projects that require acting as the liaison for activations and sponsorships operations
- Manage all creative feedback and approvals within internal and external partners
- Assist in management and maintenance of Sponsorship microsite, sponsorship blog, and sponsorship inbox
- Ability to partner and understand analysis of data and generated reports to help identify trends, optimizations, and insights
Skills
- Bachelor's degree in marketing, sports management, or a related field
- Applicant must have a minimum of 1-3 years of experience (including internships, capstones or co-ops) in sponsorships, and/or marketing, brand marketing, event marketing, sports marketing, or sports sponsorship activation
- Strong understanding of the sports industry, including sports teams, organizations, leagues, and athletes
- Experience in developing and activating sponsorship programs
- Excellent project management skills with the ability to manage multiple campaigns, partnerships, and initiatives simultaneously
- Experience in navigating fast-paced, ambiguous environments with the ability to understand and prioritize competing business needs
- Demonstrated ability to build and maintain positive relationships with partners, athletes, and influencers
- Effective communication and presentation skills, both written and verbal
- Highly organized, detailed oriented, strategic, and creative thinker
- Ability to problem solve, think conceptually to develop solutions
- Must be willing and able to travel as needed including, multiple consecutive nights, weekends, and holidays (Estimated 15% of time may vary based on business needs)
- Must maintain a positive attitude, professionalism, integrity, motivation, and a strong work ethics
- Proficiency in Microsoft Office
- Proficiency in Adobe Illustrator and Adobe Photoshop
- Confident presenting in front of large groups
- Experience developing and activating major sponsorship programs
Benefits
- Overtime eligible: Nonexempt
- Discretionary bonus eligible: Yes
- Employees are eligible for an annual discretionary bonus
- Employees may also be eligible to participate in an incentive program
- We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs
Company Overview
Company H1B Sponsorship