Wholesale Marketing Manager-Cannabis
Wholesale Marketing Manager Location: Milford, CT Employment Type: Full-Time Team: Marketing About Shangri-La Shangri-La is a multi-state cannabis operator with a growing footprint across Connecticut, Missouri, Ohio, and Delaware. We build brands that matter-Asteroid, Borealis, and Loud-and we're scaling a wholesale business that puts those brands in the hands of customers across the East Coast and Midwest. Connecticut is our brand launchpad, and Milford is where our next chapter gets built. Come help us build it. The Role We're hiring a Wholesale Marketing Manager to lead marketing for our Connecticut wholesale business, starting with the June launch. You'll own the strategy and execution of account-based marketing plans, paid co-op merchandising programs, events and activations, and shopper marketing inside Connecticut partner dispensaries. You'll partner daily with our Sales team to drive sell-in and sell-through, and you'll safeguard the integrity of our brands across every touchpoint. This is not a role for someone looking to maintain an existing program. This is a builder's seat. You'll stand up playbooks, launch events, negotiate co-op placements with retail partners, and build the wholesale marketing function for Connecticut from the ground up.
What You'll Do
- Build account-based marketing plans with the Sales team that tie directly to revenue and brand growth.
- Design and run a paid co-op merchandising program across Connecticut wholesale accounts-paid cases, billboards, eblasts, SMS, store takeovers, co-branded budtender apparel.
- Lead events and activations from concept to on-site execution, including account launches, 4/20, 7/10, and partner programs.
- Own shopper marketing inside Connecticut partner dispensaries: in-store merchandising, displays, menu presence, and budtender engagement.
- Launch new products into wholesale with sell-in kits, brand presentations, and in-store activation plans.
- Protect brand standards for Asteroid, Borealis, Loud, and our emerging brands across every wholesale touchpoint.
- Measure everything-sell-in, sell-through, event ROI, co-op participation-and report results monthly.
What You Bring
- 3–5 years of marketing experience, with meaningful time in wholesale, trade, shopper, or field marketing.
- Cannabis industry experience (operator, MSO, brand, or agency-side).
- Strong events and activations chops-you've run them, not just managed vendors who did.
- Shopper marketing experience inside retail environments.
- Project management muscle: multiple launches, accounts, and events in parallel without things slipping.
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
- Comfort with Microsoft Office (Excel, PowerPoint) and cannabis platforms (Dutchie, Jane, Weedmaps, Leafly a plus).
- Willingness to travel within Connecticut.
- Must be 21+ and able to pass a background check per state cannabis regulations.
Bonus Points For
- Experience standing up or scaling a co-op / paid merchandising program with dispensary or retail partners.
- CPG trade marketing background outside of cannabis (beverage, spirits, beauty, specialty food).
- Established relationships with Connecticut dispensary buyers or operators.
Why Shangri-La
- A seat at the table. You're building the wholesale marketing function, not inheriting someone else's.
- Real brands with real momentum. Asteroid and Borealis are growing fast, and we're just getting started.
- A team that moves. Direct access to leadership, fast decisions, and room to make this role your own.
- Competitive compensation, benefits, and cannabis-industry perks.
How to Apply
Submit your resume and a brief note about a wholesale, trade, or shopper marketing program you're proud of-what you built, how you measured it, and what you'd do differently. We read every application. Shangri-La Cannabis is an equal opportunity employer. We celebrate diversity and are committed to building an inclusive team that reflects the communities we serve. Apply tot his job Apply To this Job