Franchise Marketing Leader – Oncology
Job Description:
- Develop and lead the 3-year U.S. oncology brand strategy to drive market adoption and commercial effectiveness.
- Focus on tying market and clinical insights together with business direction.
- Daily execution includes driving new leads, accelerating demand, enabling sales effectiveness, and ensuring strong customer experience.
- Work closely with product team, executive team, sales, training, market access, medical affairs, compliance, and other teams for development and execution of strategies.
- Monitor market and clinical trends, competitive activities, and customer insights to continually adjust marketing tactics and ensure alignment with business goals.
Requirements:
- Bachelor’s degree in Science, Social Sciences, Marketing, Business, or related field; MBA preferred.
- 8+ years of pharmaceutical and or molecular imaging marketing experience, including product launch and lifecycle management.
- Oncology therapeutic area experience is required, and prior oncology disease experience is strongly preferred to effectively translate clinical insights into strategic marketing.
- Strong understanding of pharmaceutical markets, including regulatory and market access environments.
- Proven track record of cross-functional team leadership and stakeholder engagement.
- Experience with Lean methodologies is a plus, particularly in driving process efficiency and continuous improvement.
Benefits:
- medical
- dental
- vision
- paid time off
- a 401(k) plan with employee and company contribution opportunities
- life
- disability
- accident insurance
- tuition reimbursement
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