REMOTE: Ecommerce Email Marketing, CRM & Retention Manager

Title - Ecommerce Email Marketing, CRM & Retention Manager Location: Remote (U.S.) or In-Office in Boca Raton / Delray Beach, FL Job Type: Full-Time Experience Required: Minimum 5 Years

About the Role

We are a fast-growing sterling silver jewelry brand seeking an experienced Ecommerce Email Marketing, CRM & Retention Manager to lead and scale our lifecycle marketing efforts. This role is responsible for driving customer engagement, retention, and lifetime value through email marketing, CRM strategy, and retention-focused initiatives. Our brand operates in a fast-paced, high-growth ecommerce environment , and we are looking for a high-performing individual who thrives in a results-driven setting . The ideal candidate is highly organized, able to manage multiple priorities simultaneously, and consistently delivers high-quality work under tight timelines. This role requires someone who can combine strategic thinking with hands-on execution , while also helping coordinate cross-functional teams across marketing, creative, and ecommerce to ensure campaigns launch successfully and on schedule. The position is open to remote candidates based in the United States , with the option to work in-office in Boca Raton / Delray Beach, Florida for local candidates. Key ResponsibilitiesLifecycle & Retention Strategy

• Develop and execute the customer lifecycle marketing strategy to drive retention, repeat purchases, and increased customer lifetime value.
• Identify opportunities to improve engagement, repeat purchase rate, and retention metrics

.

• Continuously optimize lifecycle touchpoints across email, SMS, and CRM channels

. Email Marketing Management

• Own and manage the end-to-end email marketing program

, including campaign planning, segmentation, automation, and performance optimization.

• Manage a high-volume promotional campaign calendar

, including product launches, seasonal campaigns, and key ecommerce events.

• Build and optimize automated flows including:
• Welcome series
• Abandoned cart
• Browse abandonment
• Post-purchase flows
• Win-back campaigns
• VIP / loyalty campaigns

CRM & Customer Segmentation

• Manage and maintain the Klaviyo CRM platform and customer database

.

• Develop advanced customer segmentation strategies based on behavior, purchase history, and engagement.
• Implement personalization strategies to improve campaign performance and customer experience.

Data, Testing & Optimization

• Monitor and analyze key performance metrics including open rate, click-through rate, conversion rate, retention rate, and customer lifetime value

.

• Run A/B testing across campaigns and automations to continuously improve performance.
• Provide data-driven insights and recommendations to improve lifecycle marketing results.

Cross-Functional Leadership

• Help oversee the execution of campaigns across multiple teams

, including creative, ecommerce, and marketing.

• Coordinate closely with internal teams to ensure campaigns launch on schedule and align with business goals

.

• Act as a key stakeholder in campaign planning and promotional calendars

.

Requirements

• Minimum 5 years of experience in ecommerce email marketing, CRM, lifecycle marketing, or retention marketing.
• Proven experience managing email marketing programs for ecommerce brands

.

• Hands-on experience using Klaviyo for campaign management, automation, segmentation, and reporting.
• Ability to manage multiple projects simultaneously in a fast-paced environment

.

• Proven ability to work under pressure, prioritize tasks, and consistently meet deadlines

.

• Strong analytical mindset with the ability to interpret marketing performance data and metrics

.

• Excellent communication, organization, and project management skills.

Preferred Qualifications

• Experience working with direct-to-consumer ecommerce brands

.

• Experience in fashion, jewelry, accessories, or lifestyle brands

.

• Experience managing large email subscriber lists and high-volume campaign calendars

.

• Familiarity with SMS marke

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