Media and Marketing Reporting Analyst
About the role
This role sits within a centralized analytics team and works closely with the Director and Associate Director of Analytics. You’ll act as a key stakeholder in shaping measurement approaches, while leading client communication and ensuring tracking and reporting are accurate, consistent, and actionable.
What you'll do
- Client Leadership & Measurement Strategy
- Serve as the primary analytics contact for assigned clients
- Participate in client calls to present performance, explain data, and provide actionable recommendations
- Support the development of measurement frameworks, especially for ecommerce clients
- Translate business goals into clear tracking and reporting approaches
- Tracking Oversight & Execution
- Oversee implementation of tracking across Google Ads, Meta, and Microsoft Ads
- Guide GTM (web + server-side) structure and GA4 event design
- Support advanced implementations including Meta CAPI and Enhanced Conversions
- Step in hands-on when necessary, but primarily ensure quality and consistency
- Reporting & Data Integrity
- Ensure accuracy and consistency across reporting outputs (primarily Looker Studio)
- Identify and resolve tracking gaps that impact data quality
- Improve trust in data by proactively catching and fixing issues
- Cross-Team Collaboration
- Work closely with media teams to align tracking with campaign strategy
- Act as a bridge between analytics and media for troubleshooting and QA
- Support internal standardization of tracking and reporting practices
Qualifications
- Must-Haves
- 5–8+ years in digital analytics, preferably in an agency environment
- Strong ecommerce tracking experience
- Expertise in GTM (web + server-side), GA4, and platform conversion tracking
- Experience with Meta CAPI and Enhanced Conversions
- Client-facing experience
- Nice-to-Haves
- Proficiency in Looker Studio
- Familiarity with BigQuery or SQL
- Experience with enterprise or international clients