Senior Media Buyer (Meta & Youtube)
Performance Marketing Agency is an affiliate network and performance marketing agency focusing on iGaming, Antivirus/VPN, and Lead Generation verticals. We are seeking a Senior Media Buyer to lead the strategy, execution, and scaling of high‑impact paid media campaigns on Meta (Facebook & Instagram) and YouTube. The role translates business objectives into performance‑driven media plans, runs sophisticated audience and creative tests, and manages significant monthly ad budgets to deliver measurable ROI for our agency clients.
Key Responsibilities
- Develop channel‑specific media strategies and end‑to‑end campaign plans across Meta and YouTube to meet performance KPIs and client goals.
- Launch, manage, and scale high‑budget campaigns using Meta Ads Manager and Google Ads, leveraging advanced bidding strategies, pacing controls, and A/B testing methodologies.
- Design and own creative testing frameworks, including sequencing strategies, thumbnails, hooks, captions, and audience‑specific creative matching.
- Create and execute advanced audience strategies: custom audiences, lookalikes, interest‑based targeting, video viewer retargeting, cross‑channel audience blending, and dynamic retargeting windows.
- Implement and QA tracking infrastructure: Meta Pixel, Conversions API, Google Ads conversion tracking, GA4 events, UTM structure, and server‑side measurement setups.
- Optimize for full‑funnel performance: drive short‑term outcomes like CPA and ROAS while improving upper‑funnel metrics such as view‑through rate (VTR), watch time, engagement rate, and CPM efficiency.
- Produce actionable reporting and insights: analyze performance trends, recommend budget reallocations, creative pivots, or funnel adjustments, and present findings clearly to clients and internal teams.
- Mentor junior media buyers, troubleshoot campaigns, and lead weekly operational reviews to scale high‑performing assets and eliminate inefficiencies.
Qualifications
- At least 4 years of hands‑on experience managing paid media campaigns with deep expertise in Meta Ads Manager and Google Ads (YouTube Video).
- Proven track record of scaling video‑first funnels, optimizing across the full customer journey, and managing monthly ad spends of $50K or more.
- Advanced skills in audience strategy, including lookalike modeling, custom audience creation, and video‑view‑based retargeting across channels.
- Strong command of creative testing frameworks: video sequencing, hooks, thumbnails, A/B testing, and audience‑to‑creative matching.
- Experience with tracking and measurement: Meta Pixel, Conversions API (CAPI), Google Ads conversions, and GA4 event tracking.
- Fluent in key performance metrics: VTR, CPV, CPM, CTR, CVR, ROAS.
- Proficient in building clear, actionable reports using Google Sheets, Looker Studio, or similar BI tools.
- Excellent communication skills, confident in client‑facing settings, and skilled at presenting campaign performance, insights, and strategic recommendations.
- Familiarity with running compliant, high‑performing campaigns in sweepstakes and iGaming verticals is a strong plus.
Benefits
- 100% Remote – work from anywhere in a friendly timezone.
- Direct contract with a fast‑growing international performance agency.
- Competitive monthly pay based on experience + performance bonuses.
- High ad budgets ($50K+ monthly) and autonomy to test, scale, and innovate.
- Creative freedom – manage full video funnels, from strategy to execution.
- Opportunity to lead and mentor a small team of junior buyers.
- Access to premium tools, tracking platforms, and creative resources.
- Travel opportunities to top affiliate and marketing conferences.
- No bureaucracy – results‑driven culture and direct communication with leadership.
- Be part of a company scaling globally in iGaming, VPN, and LeadGen verticals.
Salary based on experience with performance bonuses. Apply tot his job Apply To this Job