Staff Go-To-Market Manager

About the position Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions. Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance. The Staff Go-to-Market (GTM) Manager is responsible for supporting the strategic planning, coordination, and execution of product launches and continued improvements. This highly collaborative role assists in ensuring that offerings are introduced to market in a way that drives adoption, supports revenue growth, and aligns with overall business strategy. This position will work closely with Product, Sales, Client Marketing, Support, and Customer Success to deliver launch initiatives that are timely, impactful, and customer-focused. You will work closely with a senior GTM team member to execute GTM strategy and ensure we launch and sustain business viable products. Product focus: Listing Promotions & Agent/Team Branding

Responsibilities

• Go-to-Market Strategy Support Support the GTM process for assigned product launches—from planning through execution.
• Assist in coordinating efforts across Engineering, Product, B2B Marketing, Sales, Legal, Support, and Customer Success to ensure launch readiness.
• Refine customer positioning, messaging, and pricing strategies.
• Support the development and organization of content and collateral (e.g., sales decks, product briefs, training materials) in partnership with Creative and Marketing teams.
• Maintain detailed launch plans, tracking timelines, milestones, and deliverables in coordination with Program Management.
• Voice of Customer Assist in planning and executing pre-launch initiatives, including alpha/beta testing.
• Help capture and summarize early feedback to inform product refinements and messaging ahead of broader rollout.
• Provide hands-on support to Sales and Customer Success during initial onboarding and adoption phases.
• Readiness & Sales Enablement Support Ensure internal teams are trained and equipped with the necessary tools and resources to support new offerings.
• Support readiness programs, including scheduling cross-functional training sessions and organizing GTM documentation and FAQs.
• Develop and maintain sales enablement materials such as pitch scripts and objection-handling guides.
• Support the roll-out of structured learning paths and certifications.
• Provide logistical support for Customer Success and Support teams regarding onboarding best practices.
• Post-Launch Optimization Collecting and organizing Voice of Customer feedback for product roadmap consideration.
• Support post-launch retrospectives to gather feedback and identify process improvements.
• Help track and report on launch performance across key KPIs such as product adoption and customer engagement.
• Operations & Communication Assist in implementing GTM processes and utilizing playbooks for scalable execution, helping to maintain tools and templates.
• Act as a key coordinator for all launch-related communication and progress tracking.
• Help ensure consistent messaging and cohesive execution across internal teams.

Requirements

• 8+ years of related experience with a Bachelor’s degree; 6+ years and a Master’s degree; or equivalent experience in product marketing, sales enablement, product management, program management, or relevant GTM roles—ideally in a tech or SaaS environment.
• Bachelor’s degree or equivalent experience.
• Experience supporting or managing cross-functional product launches of varying complexity.
• Strong project coordination and organizational skills, with the ability to manage simultaneous tasks.
• Excellent communication, collaboration, and stakeholder support skills.
• Basic understanding of product, UX design, and user experience.
• Proficiency in presentation design (Google Slides).

Nice-to-haves

• Experience in B2B or B2C software, marketplaces, or platform businesses.
• Familiarity with product development lifecycles.
• Experience supporting sales enablement or marketing operations.
• Proficiency with tools such as Jira, Confluence, Slack & PPM Tools.

Benefits

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location

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